Colours are important as they have different meaning around the world for example for me red means blood.but for others, it can also mean love or luck
Symbols are also important in motion and everyday life. We can see symbols everywhere. For example in a store we can see the sign for “slippery when wet”. I don’t need to read the text underneath it because I understand what the symbols is showing.
Symbols are simple and quicker way for people to understand. The perfect example for both the colour and symbol is an emoji. It’s been here for years, we use it as another form of communication. The only changes emoji is the colour, drawing style and meaning. Emoji is a good example of colours and symbols.A lot of people use it when texting and we automatically understand what they mean because it is simple to understand. But there are negative meaning of colours and sometime people will misunderstood the emoji.
Semiotics
Colours
What do colour represent?
- Red – blood, danger, power, love and anger
- Orange – warm, success and happiness
- Yellow – joy, energy and warm
- Green – nature, freshness, peace
- Blue – trust, loyalty, wisdom, confidence , faith and truth
- Purple – royalty and luxury
- Black – power, elegant, death, evil, mystery and stress
- Pink – love ,feminine and kindness
- Brown – down to earth
- Grey – empty, negative, depressing,
- Gold – wealthy, and power
- White – goodness, innocence, clean and pure
Emoji is a good example to talk about as it uses colours and symbols. That has different meanings no matter how we use it.
Shigetaka Kurita is the creator of emoji he made a lot of emoji for an upcoming mobile system in the 90s for DOCOMO. “DOCOMO’s goal was to find new ways to express information because of the way it was design”. Lot people saw it and it started to trend all over the world, because of the simplicity and the colour used. Before Mr Kurita made emoji there were emoticons. If i think about it the old phone we use to make emoticons icon like :0, :), : ( and ¯\_(ツ)_/¯ when we were texting but having emoji is easy and more fun. Over time lot of phone company made their own version of the emojis by drawing it in a different style and colour. So really this is all thanks to Mr Kurita for working with DOCOMO because that’s where all of this started.
Emojis aren’t just faces its small version of everyday life like food and objects. Pictures are another way to have a conversation with each other. There aren’t just still emojis either they also have animated emojis; because of the different colours they use for one emoji it will have different meanings. I can read a message normal with the emoji in them and also knowing the tone of the message. Even the government on social media platform are using emojis in their post. Not because they want to relate to the young audience. It because everyone use it,understand it
“Kurita’s emoji planted the seeds for the explosion of a new visual language”
If you think about it, while reading a message without any emojis or emoticons you don’t know how they are feeling and might get the wrong idea. But having emojis it will help us understand how the person is feeling while reading their texts message.
Emojis are important part of communication that will evolve over time.
Reference
[Occam’s Answers]. (Nov 16, 2017) – What is Semiotics? [Video file] Retrieved from https://www.youtube.com/watch?v=R7VA95JdbMQ
[Pixels Ink]. (15 Sep 2016) – Colour, and what it means for your brand. Logo design colours.[Video file] Retrieved from https://www.youtube.com/watch?v=gLR9JmWb5AI
[Jeff Blagdon]. (March 4, 2013 11:46 am) How emoji conquered the world. [website] Retrieved from https://www.theverge.com/2013/3/4/3966140/how-emoji-conquered-the-world
[The Museum of Modern Art]. HShigetaka Kurita. Emoji. 1998-1999: MoMA. [website] Retrieved from https://www.moma.org/collection/works/196070
Sathya's motion 